Responsibilities

• Being a part of the Hollywoodbets Purple Team is an opportunity to become a part of one of South Africa’s biggest success stories. From humble beginnings in Durban, Hollywoodbets has grown into a powerhouse brand operating across Africa and the United Kingdom. And that’s just the beginning. Our talented Team is on a mission to increase our global footprint, ready to take on any challenge because at Hollywoodbets, not even the sky is the limit. Join our Team and let’s reach for the stars.
• We have an amazing opportunity for an App Marketing Coordinator to be based in Umhlanga, Durban. Do you think you have what it takes to be our newest Purple Star?

You Bring:

• Digital Marketing
• Account management
• Media buying (online)

A bonus to have:

• Degree/Diploma in Marketing or Relevant Field
• App Marketing / ASO / MMP
• Programmatic advertising
• Google Analytics

What You’ll Do For The Brand:

Campaign Coordination

• Supports the planning, execution, and monitoring of acquisition and retention campaigns across digital channels including paid media, CRM (email, push), social media, and influencer partnerships.
• Ensures timely delivery of creative assets and campaign deliverables in collaboration with internal creative, product, and media teams.

Performance Tracking and Reporting

• Assists with monitoring KPIs including installs, engagement rates, retention, and return on ad spend (ROAS).
• Supports reporting efforts by compiling campaign results, extracting insights, and identifying optimization opportunities.

Cross-Functional Collaboration

• Acts as a liaison between marketing, product, analytics, and support teams to align promotional efforts with app releases, product roadmaps, and customer feedback loops.
• Coordinates with teams to align marketing initiatives and creative rollouts for user onboarding flows.

User Engagement and Retention Support

• Helps manage in-app messaging, push notification strategies, and personalized content delivery
• Participates in brainstorming and testing strategies to improve user lifecycle performance.

Competitive and Market Insights

• Conducts benchmarking and competitor analytics to inform strategy and app positioning.
• Keeps abreast of industry trends in mobile marketing.

What You’ll Bring To The Team:

• Strong computer and analytical skills
• Approaches own work with dedication and high sense of responsibility
• Consistently delivers required business results and meet deadlines
• Atbility to develop unique designs that convey a meaning
• Ensure deadlines are met by using effective planning